The Hidden Opportunities in This Year’s DTC Reports
Reading the latest reports on DTC wine shipping, one is reminded of the old story of the vending machine salesman who wanted to see if there was an opportunity to lease his machines to the local...
View ArticleOur Predictions for the 2023 Holiday Season
One of the hardest things for a business owner is trying to predict what will happen in the future—and that seems to go double for wine and spirit sales. The holiday season is where things get busy,...
View ArticleThe Season of Giving: 2023 Update
‘Tis the season…of giving! As the holidays are quickly approaching, we have been thinking about the various admirable local charitable organizations and how we can contribute to their causes this year....
View ArticleRaising a Glass To Gratitude: Thanksgiving Reflections
My day-to-day life here at CPL is often focused on the intricacies of our operations, the challenges we face, and the strategies we employ to overcome them. I lead our team through navigating the...
View ArticleWine Logistics: A Look Back at 2023, and Predictions for 2024
Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception. What we are seeing is shifting...
View ArticleTop Tips from Our Analysis of the 2024 SVB and SOVOS/ShipCompliant Reports
The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to...
View ArticleMarketing Fundamentals for Small Wineries
You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed. How do you...
View ArticleTomorrow is Here: 3 Futuristic-Sounding Technologies that Are About to Take...
We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries...
View ArticleEmployee Spotlight: Ana “Gabi” Zuniga
Meet Ana Zuniga—or “Gabi” as we know her—one of the packers here at Copper Peak Logistics. Together with our other packers, she is responsible for pulling orders and making sure our clients’ products...
View ArticleThree Ideas to Increase Wine Sales in a Slow Season, or a Slow Year
Wine sales have a seasonal cycle to them. Wine orders, especially DTC wine orders, tend to spike during the holiday season (OND) and then even out in the new year, tapering off to a slower season as...
View ArticleMeet the New Senior Vice Presidents at Copper Peak Logistics
Copper Peak is proud to announce new positions in our executive structure. Two long-term members of our team have received new titles: Stacey Heuer, formerly Vice President of Operations, has been...
View ArticleWhat Our Experts Advise When it Comes to Summer Shipping for Wine
Wine is sensitive to high temperatures, and that makes shipping it during the summer months extra tricky. Even if a bottle never passes through what we typically think of as the “hotter” states, the...
View ArticleEmployee Spotlight: Maria Carreras
This month, our employee spotlight is on someone who plays a critical role in our warehouse: Maria Carreras, part of our maintenance and sanitation team. Maria’s job is to help ensure all of our other...
View ArticleMore Expert Strategies to Increase DTC Wine Sales
The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 Sovos/ShipCompliant DTC Wine Shipping Report came out earlier this year, giving us some insight about how the U.S....
View ArticleGetting Ahead of OND: Top Tips from Our Shipping Experts
Now is the time to start planning for the busy holiday season (OND). We’ve written about OND planning in the past, but this year we turned directly to our experts and asked: What are they seeing “on...
View ArticleHandling Seasonal Wine Shipping Spikes
For businesses in the wine industry, the holiday season, special events, and major wine releases often lead to sharp spikes in shipping demand. Meeting customer expectations during these busy times...
View ArticleEmployee Spotlight: Candelaria “Candy” Ortiz
If you had to pick an employee with a true zest for life here at Copper Peak Logistics, Candelaria “Candy” Ortiz would be one of the first that stands out. She spends her days here doing a number of...
View ArticleCelebrating Thanksgiving with Gratitude
As Thanksgiving approaches, I find myself reflecting on all that I have to be thankful for, both personally and professionally. One of the standout moments this year has been the completion of and move...
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